I usually tell parents & students that math is not genetic. But I'm also honest ... not everyone will love math (just as I don't enjoy some subjects). My goal is to try to move students from hating math to at least making math tolerable. They don't have to love it, but realize its importance and why they should try to understand it instead of just giving up.
Technology, technology, technology...voicethreads, podcasting, schoolpads, & "clickers" just to name a few. ALSO...this will be big for me (and our district) is the use of Kagan structures (kaganonline.com). We are wrapping up a week-long training tomorrow and I am excited for Monday (the sub-thing was gut-wrenching!).
I have watched some really great math classes and some really boring math classes. In general, the difference is the amount the students are 'invited' to become directly involved with the math, i.e. discussions, hands-on activities, group work, etc. Yes, this is not traditional math instruction, but it has so much more potential to lead to a life-long love of the subject!